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He argues that automobiles have made us averse to slow speeds, as traveling at high speeds became the new normal in the post-WW2 era. Professor Enda Duffy, in his book The Speed Handbook, explains how cars have transformed the human experience and perception towards speed. They reached a record of 300 mph, and then later exceeded 500 mph! Efforts continue each year to push the peak speed even further.īonneville Salt Flats (Photo Credit : Arina P Habich/Shutterstock) In the Bonneville Salt Flats in the state of Utah, hot-rod buffs congregated to test the speed of their own homemade vehicles and push the speed records. That being said, humans had some alternate options to experience a speed thrill for example, by the seventeenth century, Russians had developed ice slides-giant ramps in which people whizzed down on sleds at great speeds.īy the end of World War 2 (WW2), anyone who had a decent job could afford a car in the US, which could probably reach a peak speed of 100 miles/hour. Prior to the invention of automobiles, the speed with which humans could traverse was probably limited to the speed of a horse. The exhilaration that we get from speeding down the highway in our cars is more or less a modern development. However, were we always thrilled by the speed? Back in prehistoric times, was this same desire present in our ancestors? Well, the answer to this is quite tricky, as we can’t go back in time and evaluate the thrill experienced by our ancestors, but by looking at the objective data that we have, we can make an educated guess. Wing suit flyer (Photo Credit : Rick Neves/Shutterstock) Evolution of our affinity for speed This probably explains why videos on social media of wing-suit fliers whizzing past rock walls at 100 mph get so many views! Marketers over the decades have been exploiting and tapping into our predilection for speed. We secretly crave speed, height and adventure. We have suppressed, but very real desires to take risks and forge our own path. However, deep within us, we often yearn to trespass the prohibited territories. We stick to our jobs even if we aren’t really happy with them, because there are bills to be paid and lives to be lived. So, for the majority of us out here, our lives pass by under some level of restraint. We have children, we nurture our progeny, and do our best to ensure that they are capable humans. We fall for a person and sometimes get lucky enough to marry him/her. Then we write poetry, scripts, and direct movies with the same themes. We want to conquer mountains, send spaceships to the stars, and explore the deepest oceans. Well, to be frank, humans aren’t quite rational as we assume. It’s often the power of speed that vehicle manufacturers try to sell.
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If you observe advertisements for any new vehicle, you’ll find that most of these ads contain some mention of the vehicle’s top speed.
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There are countless movies, TV shows, web series, and advertisements that try to tap into this human obsession with speed. We praise the fastest sprinter, revere the fastest swimmer, crave the fastest race cars, admire the fastest airplanes, and demand the fastest Wi-Fi … the list goes on and on. We live in a time where everything is expected to be done quickly. Lenient perception of society towards speedingĪs you ‘floor’ the pedal, there is a sudden spurt of adrenaline in your body, which in turn has many effects: your blood pressure rises instantly, your heartbeat races, your body temperature rises, and you can feel a slight tingling in your limbs.Speeding increases the testosterone levels.